Lincoln College Online

As you earn your Bachelor's of Science Degree in Integrated Marketing Communications and Design at Lincoln College Online, you will complete 24 core courses, 14 general education courses and one additional course. Your Student Advisor will provide your personalized detailed course schedule at the time of your enrollment.

Integrated Marketing Communications and Design, BS Core Courses ~ Titles and Descriptions

WD131 ~ Fundamentals of Design
6.0 Quarter Credit Hours
This course discusses the theory of line, texture, color, form, balance, proportion, size, shape, mass, unity and variety.  Spatial relationship and compositions in two and three dimensional space, two dimensional radii manipulation and form transition are also covered. Students will be introduced to graphic composition, layout and the use of grids in graphics composition.
Prerequisite(s): None

WD132 ~ Elements of Design
6.0 Quarter Credit Hours
This course is an overview of both typography and color theory. Students will learn the theoretical and applicable principles of letter forms and color theory basics. Topics include layout, grids, experiments in two-dimensional composition, the techniques of artwork, typography studies leading to the creation of new typefaces, in addition to typography as applied to commercial design. Color theory, color relationships, the psychology of color and the use of color in design will also be explored.
Prerequisite(s): None

WD133 ~ Digital Imaging
6.0 Quarter Credit Hours
This course focuses on the utilization of industry standard software to edit images and prepare images for print and the Web.  Various image formats and image compression will also be covered, as well as the basics of computer file management.
Prerequisite(s): None

WD134 ~ Digital Illustration
6.0 Quarter Credit Hours
Students will utilize current industry software to produce vector-based computer illustrations and incorporate these skills into comprehensive designs.  The concepts of space, composition and special relationships will be explored through practical hands on projects. Students will also learn how to export and import vector images into other computer applications.
Prerequisite(s): None

WD204 ~ Design for Print
6.0 Quarter Credit Hours
This course focuses on current industry design software and design theory for the preparation of print-based media.  Students will learn design and layout methods for newspapers, magazines, commercial packaging and other print-based mediums. Digital pre-press standards and practices will also be covered.
Prerequisite(s): WD131, WD132, WD133

WD205 ~ Branding and Advertising
6.0 Quarter Credit Hours
Students will learn the basics of branding, brand positioning and branding management from a graphics design perspective. Understanding brand names, logos, positioning, brand associations, and brand personality will be discussed, as well as graphics for branding and advertising campaigns.  Students will create a comprehensive product identity and advertising campaign for a product, place or service. 
 Prerequisite: WD132, WD133, WD134

WD137 ~ Multimedia Design
6.0 Quarter Credit Hours
This course will explore the basics of multimedia and interactive design. Current industry software (such as Adobe Flash) will be used to create interactive menus, timelines, vector-based animation and websites. Work flow between computer applications will also be covered.
Prerequisite:  WD 133, WD134

WD138 ~ Advanced Multimedia Design
6.0 Quarter Credit Hours
This course is a continuation of the multimedia design course, and will include instruction of creating advanced multimedia applications, environments such as web-based games.  Scripting for multimedia applications will be covered using industry standard multimedia design software.
Prerequisite:  WD133, WD134, WD137

WD135 ~ Web Design
6.0 Quarter Credit Hours
This course will introduce students to the basics of web design including HTML hand-coding, layout design, navigation, interactive design, usability, content management, and the planning process. Practical hands-on activities using hand-coding and current industry software will be used to design basic web pages.
Prerequisite(s): WD133

WD136 ~ Advanced Web Design
6.0 Quarter Credit Hours
Students will design and create a live website using current industry software. Cascading Style Sheets and the basics of static and dynamic web pages will also be covered.    Students will explore the advanced features available to create dynamic content for websites.
 Prerequisite: WD135

WD200 ~ Streaming Multimedia
6.0 Quarter Credit Hours
This course will explore the basics of video and audio production and editing. Using current industry software, students will edit their own video productions, such as TV commercials or short videos.  Storyboarding, sound for picture, video compression formats and preparing video for streaming over the Internet will also be covered. 
Prerequisite:  None

WD201 ~ Digital Portfolio and Career Development
6.0 Quarter Credit Hours
This course will prepare students for entering the job market. Students will develop a portfolio, create a resume and cover letter, and explore interviewing techniques and job research skills.  This course will also explore life skills for maintaining a successful career in the design field.
Prerequisite:  HD111, WD131, WD132, WD133, WD134, WD135, WD136(or WD204) ,WD137, WD138

WD202 ~ Design Capstone
4.5 Quarter Credit Hours
Students will create a comprehensive media-based project using the skills learned throughout their program of study.  The course is intended to closely simulate the actual working creative process of a professional design or multimedia studio.
Prerequisite:  WD131, WD132, WD133, WD134, WD135, WD136(or WD204), WD137, WD138, WD200(or WD205)

GEN330 ~ Art History
4.0 Quarter Credit Hours
This overview course will explore the history of art from early civilizations to today. Students will develop a broad foundation in art history and an understanding of various art styles throughout civilization. 
Prerequisite(s): None

BUS101 ~ Business Principles
4.0 Quarter Credit Hours
This course provides students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues. Topics include an overview of the business environment, business ethics, entrepreneurship and global business, management, marketing, production, information systems, and financial elements of business. This course provides a solid business foundation for more detailed and higher-level study in subsequent courses.
Prerequisite(s): None

BUS222 ~ Advertising
4.0 Quarter Credit Hours
This course is an overview and application of advertising and sales principles designed to introduce students to concepts of planning, advertising, research, artistic, creative, and psychological aspects to advertising and sales promotional activities.
Prerequisite(s): None

BUS200 ~ Principles of Marketing
4.0 Quarter Credit Hours
This course is designed to give students a basic understanding of marketing fundamentals, including marketing strategies and marketing management, especially as it applies to business decision making.  Topics include internal and external factors that affect marketing, marketing research, and marketing’s role in business today.
Prerequisite(s): None

BUS361 ~ E-Commerce
4.0 Quarter Credit Hours
This course will focus on the principles of e-commerce from a business perspective, and will include an overview of business and technology topics, business models, and innovation and marketing strategies.  Students will address some of the major issues associated with e-commerce, including security and privacy, payment methods, and global, social and legal issues.
Prerequisite(s): HD111

CBT105 ~ Business English
4.0 Quarter Credit Hours
This course reviews basic English concepts and introduces students to college-level writing with an emphasis on basic grammar and composition. Students will apply their learning to a variety of writing activities emphasizing the development of paragraphs and essays.
Prerequisite(s): None

DP215 ~ Computer Applications for Business
4.0 Quarter Credit Hours
This course is a continuation of HD111 and provides further instruction in standard office software applications that are commonly used in business, including business application software and business oriented utilization of the Internet.
Prerequisite(s):HD111

MKT272 ~ Consumer Behavior
4.0 Quarter Credit Hours
This course is designed to help students apply consumer behavior principles to today’s business and marketing environment. Students will learn consumer decision making processes, consumer behavior and marketing, as well as global consumer culture.
Prerequisite: None

MKT339 ~ Global Marketing
4.0 Quarter Credit Hours
This course gives students insight into the factors managers consider when dealing with different cultural and business environments and emphasizes the importance of being aware of international business practices and strategies for international marketing. Topics will include the social, cultural, political, geographic, legal, and regulatory factors affecting global marketing today.
Prerequisite(s): BUS200

MKT410 ~ Marketing Research
4.0 Quarter Credit Hours
This course will introduce students to the role marketing research plays in marketing and business decision making. Topics will include research design and development, analyzing and evaluating research results, and preparation and presentation of results.
Prerequisite: BUS200, HD111

MKT441 ~ Contemporary Issues in Marketing
4.0 Quarter Credit Hours
This course is designed to provide an integrated perspective of latest issues, events, trends, practices and problems in marketing.  Topics include promotions and advertising, branding, new marketing techniques, virtual marketing, as well as social responsibility issues and marketing in the sales or retail industry. Prerequisite(s): BUS200